Two-Way Communication

Two-way communication involves the exchange of information between two parties, allowing both parties to send and receive messages, feedback, or responses. Unlike one-way communication, where information flows in only one direction, two-way communication enables a dialogue and fosters active participation. It promotes engagement, encourages collaboration, and facilitates better understanding and problem-solving. PushPulse's communication platform supports two-way communication by providing features such as chat functionalities, response mechanisms, and interactive tools, enabling organizations to engage in meaningful and interactive communication with their audience.