Geolocation refers to the process of identifying or estimating the real-world geographic location of an object or individual using technology such as GPS (Global Positioning System). It enables organizations to track and monitor the location of assets, vehicles, or personnel, and provides valuable data for various applications, including navigation, logistics, and emergency response. Geolocation can be integrated into communication platforms, like PushPulse, to enhance situational awareness, enable targeted messaging based on location, and support location-specific emergency notifications or alerts.

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