Crisis management refers to the comprehensive process of planning for, responding to, and recovering from a crisis or emergency situation. It involves the implementation of strategies, protocols, and procedures to minimize damage, protect lives and assets, and ensure organizational resilience. Crisis management encompasses various activities such as risk assessment, emergency preparedness, communication planning, incident response, and business continuity. Effective crisis management helps organizations navigate challenging situations, mitigate the impact of crises, and maintain public trust. PushPulse provides tools and features that support organizations in crisis management by enabling efficient communication and coordination during critical events.